According to Dave Warawa, author and sales expert, the top 7 Sales Mistakes Are:

  1. Talking too much. Listen more.
  2. Not following up. What’s the next step?
  3. Taking rejection personally. Grow a thick skin.
  4. Looking for shortcuts. Sales fundamentals still apply.
  5. Focusing on price. What is driving the buyer’s decision?
  6. Dealing with the wrong people. Are you talking to THE decision-maker?
  7. Making assumptions. Listen. Echo back to the prospect what you’ve heard. Don’t assume you know anything they don’t tell you.