- A good KPI is clear and defined to a specific area of the business needing improvement. Use SMART goals to keep them focused.
- Pick KPIs that align with your strategic objectives and your market fit.
- Different levels of management should have KPIs suited to their purview.
- Consider what makes your business unique and make sure your KPIs reflect that.
- Select KPIs you can achieve and ones you can inform with data.
- Choose actionable KPIs. It does no good to measure something beyond your control.
- Brainstorm with your team to determine what to measure and what criteria to use to inform your decisions. This helps establish buy-in.
