A win-win negotiation is a careful exploration of both your position and that of your opposite number, to find a mutually acceptable outcome that gives you both as much of what you want as possible.
Negotiating is more than conversations about whether you buy or sell. Almost everyone negotiates for something every day. Negotiating with a real estate agent on a house Negotiating with a difficult client who lodged a complaint Negotiating service or supply agreements with vendors Negotiating a dispute resolution with an attorney [...]
Leverage is the power that one side of a negotiation has to influence the other side to move closer to their negotiating position.
A clear idea of the value you bring to the proposed deal.
Business negotiation is a process between two or more parties, seeking to discover common ground and reach an agreement to settle a matter of mutual concern, resolve a conflict, or exchange value.