Social Media in the Workplace: A Guide to What’s Acceptable

$29

Social media’s impacts and power on all aspects of life need no explanation. It’s become a way of life, changed habits and is the way people communicate in what can be a potentially addictive and pernicious way. Our course looks at how to handle its existence in the workplace through instruments like policy documents, along with education on social etiquette and the pitfalls and benefits of it as a channel.

In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.

Description

Module One: Getting Started

  • Overview
  • Introduction
  • Course Objectives
  • How it works

Module Two: What is Social Media?

  • Online Communities
  • User Created Content
  • Information Sharing
  • Communication Tools
  • Case Study
  • Module Two: Review Questions

Module Three: Defining Your Social Media Policy (I)

  • It Should be a Living Document
  • Choosing an Information Officer
  • What Can and Cannot Be Shared
  • Legal and Ethic Specifications
  • Case Study
  • Module Three: Review Questions

Module Four: Defining Your Social Media Policy (II)

  • New Hire Orientation
  • Let Common Sense Guide You
  • Nothing Offensive
  • Rules on Soliciting and Personal Posts
  • Case Study
  • Module Four: Review Questions

Module Five: Creating a Living Document

  • What is a Living Document?
  • How Often is it Revised?
  • Who Will be in Charge
  • Change Management
  • Case Study
  • Module Five: Review Questions

Module Six: Keeping an Eye on Security

  • Password Rules
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
  • Case Study

Module Seven: Rules to Follow When Posting (I)

  • Always Show Respect
  • Stop and Think Before You Post
  • Always be Honest
  • Never Discredit or Talk Ill of Competitors
  • Case Study
  • Module Seven: Review Questions

Module Eight: Rules to Follow When Posting (II)

  • Be Transparent
  • Act Like You Would in Real Life
  • Grammar and Spelling Still Counts
  • Never Post When You Are Angry
  • Case Study
  • Module Eight: Review Questions

Module Nine: Benefits of Social media

  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Case Study
  • Module Nine: Review Questions

Module Ten: The Pitfalls of Social Media

  • Bullying
  • Group Think
  • Trolling
  • Remember, It Is Out There Forever
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Listen to Your Customers

  • They Provide Great Feedback
  • It Makes Them Happy
  • Improves Your Brand
  • Improves Product Development
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the wise
  • Results
  • Recommended reading
  • Courses you might be interested in

 

Topics Covered

Throughout the course you will develop key skills as you cover the following topics

  • Understand social media and all its powerful implications – for good and bad
  • Get an overview on creating a policy document for the company and staff
  • Have an overview of the pitfalls and benefits to your business of interacting publicly
  • Pick up the basic rules when posting publicly and dealing with customers – is it really ever deleted?

What You'll Learn

By the end of this short course on social media in the workplace, you will:

  • Understand the benefits and risks
  • Develop the principles of a policy and guide book to help all staff
  • Appoint key people to manage the process within the business
  • Avoid the pitfalls of dealing with customers in a public forum

Who It's for?

This is suitable for anyone responsible for staff or thinking they might have issues of use of social media that could be impacting their job and the organisation.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.

ALWAYS BE LEARNING!

We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]

For Businesses

Are you looking for a comprehensive learning solution for you and your teams? We have a portfolio of over 150 business short courses that are available online and on-demand. These ready to go courses cover all key areas of a business from finance & operations, sales & marketing, human resources to administration and management. As well as hard skills that range from elementary to advanced, there is an array of people and soft skill development.

Our e-learning is comprehensive, up to date and produced by a high quality learning and editorial team. It combines the latest in business thinking with the latest in learning technology. Learning can be delivered wholly online through self-study, with virtual tutor support or in a group & classroom environment by our qualified trainers.

  • All online learning is tracked and courses can be used as part of a personal development plan for staff
  • Learners can study out of hours or in breaks with bite-size learning
  • Get back end management reports on learner progress
  • Cost efficiently solve any compliance, insurance, regulatory, union or staff association requirements
  • Save on staff training and CPD costs
  • Choose and pay for only the courses you need or look at our library models for even greater value
  • No lock-in contracts – pay monthly or get a handsome discount for annual and multi-year deals
  • No big installations necessary – a simple web browser is all you need to get started
  • New courses being added all the time

Get in touch at [email protected] or hit the Chat button for an instant response

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