Lead generation and prospecting, is a time honoured skill that has been at the heart of any marketing and sales led business. With the last decade seeing the world move online, this has become a sophisticated industry but with low barriers to entry – ensuring anyone can do it if they do it right. In the age of GDPR compliance and the right to privacy, you have to be on top of what you’re doing, before you even start to evaluate a client’s potential. Leads come in many forms, through meetings, inbound or ourbound phone calls, referrals, online, email, mobile, contact form, complaint. On our course you’ll begin to see how important it is to develop a lead generation programme and work out how to nurture potential clients and avoid less profitable clients or those who could be time wasters.
In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.