Sales Lead Generation

$29

Lead generation and prospecting, is a time honoured skill that has been at the heart of any marketing and sales led business. With the last decade seeing the world move online, this has become a sophisticated industry but with low barriers to entry – ensuring anyone can do it if they do it right. In the age of GDPR compliance and the right to privacy, you have to be on top of what you’re doing, before you even start to evaluate a client’s potential. Leads come in many forms, through meetings, inbound or ourbound phone calls, referrals, online, email, mobile, contact form, complaint. On our course you’ll begin to see how important it is to develop a lead generation programme and work out how to nurture potential clients and avoid less profitable clients or those who could be time wasters.

In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.

Description

Module One: Getting Started
  • Overview
  • Introduction
  • Course Objectives
  • How it works

Module Two: Prospecting

  • Make it a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make it a Habit
  • Case Study
  • Module Two: Review Questions

Module Three: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking
  • Case Study
  • Module Three: Review Questions

Module Four: New Marketing Methods

  • Social Networks
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising
  • Case Study
  • Module Four: Review Questions

Module Five: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video
  • Case Study
  • Module Five: Review Questions

Module Six: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try
  • Case Study
  • Module Six: Review Questions

Module Seven: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises
  • Case Study
  • Module Seven: Review Questions

Module Eight: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close
  • Case Study
  • Module Eight: Review Questions

Module Nine: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings
  • Case Study
  • Module Nine: Review Questions

Module Ten: Track Activity

  • Use the Appropriate Tools
  • Assess Your Advertising Sources
  • Record Information about Leads
  • Assess ROI
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the wise
  • Results
  • Recommended reading
  • Courses you might be interested in

topics Covered

Throughout the course you will develop key skills as you cover the following topics

  • Instilling the discipline of lead generation into your business
  • Lear about traditional and new age techniques
  • Know the best channels and methods for lead gen and avoid the pitfalls
  • Learn how to build and manage a pipeline
  • Push through the funnel, follow up, convert and create customers

What will I learn?

By the end of this short course on lead generation, you will

  • Know to to create your own lead generation programme using traditional and new age marketing channels
  • Create a killer early stage sales pipeline for your sales guys that’s efficient and high quality
  • Learn the tricks of the trade to get wins and avoid the pitfalls

 

Who's it for?

Anyone new into the sales and marketing environment or wanting to know and understand more about how their sales pipeline needs to be constantly filled with new prospects.

Prior knowledge

Some understanding of the sales and marketing models will be useful to this course, but not essential.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.

ALWAYS BE LEARNING!

We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]

For Businesses

Are you looking for a comprehensive learning solution for you and your teams? We have a portfolio of over 150 business short courses that are available online and on-demand. These ready to go courses cover all key areas of a business from finance & operations, sales & marketing, human resources to administration and management. As well as hard skills that range from elementary to advanced, there is an array of people and soft skill development.

Our e-learning is comprehensive, up to date and produced by a high quality learning and editorial team. It combines the latest in business thinking with the latest in learning technology. Learning can be delivered wholly online through self-study, with virtual tutor support or in a group & classroom environment by our qualified trainers.

  • All online learning is tracked and courses can be used as part of a personal development plan for staff
  • Learners can study out of hours or in breaks with bite-size learning
  • Get back end management reports on learner progress
  • Cost efficiently solve any compliance, insurance, regulatory, union or staff association requirements
  • Save on staff training and CPD costs
  • Choose and pay for only the courses you need or look at our library models for even greater value
  • No lock-in contracts – pay monthly or get a handsome discount for annual and multi-year deals
  • No big installations necessary – a simple web browser is all you need to get started
  • New courses being added all the time

Get in touch at [email protected] or hit the Chat button for an instant response

 

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