Online Marketing Fundamentals Course

Topics Covered

Throughout the course you will develop key skills as you cover the following topics

• Understand the basics of a research led marketing approach
• Grasp the concept of brand management in a marketing context
• A deep focus on social media and its benefits
• Search Engine Optimisation and how it helps your website and business
• Online Lead Generation basics (we have a further specific course on this extensive topic)

 

What You'll Learn

By the end of this short course in online marketing basics, you will:

• Know the basics of all online channels and their benefits and what’s entailed in making them work
• Know how to maximise social media beyond the odd re-Tweet
• Work to make your website a free lead generation business machine

Who It's for?

This course is for anyone who needs to have an overview on basic online marketing for maybe their own business, managing marketing focused teams or new in post.

Prior knowledge

You don’t need any specific prior experience in marketing but any work you have done will help you understand and relate to the key principles outlined here.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.

ALWAYS BE LEARNING!

We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]

 

 

for Businesses