Media and Public Relations Course

Topics Covered

Throughout the course you will develop key skills as you cover the following topics

• Understanding the media and how it works
• Covering the basics of public relations
• How to use digital channels to achieve your media and PR goals

What You'll Learn

By the end of this short course in media and public relations you will:

• Know how to get your organisational message across effectively
• Understand the workings of PR, media and social media

Who It's for?

This course is for anyone who needs to have an overview on basic media relations for maybe their own business, managing marketing focused teams or new in post.

Prior knowledge

You don’t need any specific prior experience in marketing but any work you have done will help you understand and relate to the key principles outlined here.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.

ALWAYS BE LEARNING!

We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]

for Businesses

Are you looking for a comprehensive learning solution for you and your teams? We have a portfolio of over 150 business short courses that are available online and on-demand. These ready to go courses cover all key areas of a business from finance & operations, sales & marketing, human resources to administration and management. As well as hard skills that range from elementary to advanced, there is an array of people and soft skill development.

Our e-learning is comprehensive, up to date and produced by a high quality learning and editorial team. It combines the latest in business thinking with the latest in learning technology. Learning can be delivered wholly online through self-study, with virtual tutor support or in a group & classroom environment by our qualified trainers.

• All online learning is tracked and courses can be used as part of a personal development plan for staff
• Learners can study out of hours or in breaks with bite-size learning
• Get back end management reports on learner progress
• Cost efficiently solve any compliance, insurance, regulatory, union or staff association requirements
• Save on staff training and CPD costs
• Choose and pay for only the courses you need or look at our library models for even greater value
• No lock-in contracts – pay monthly or get a handsome discount for annual and multi-year deals
• No big installations necessary – a simple web browser is all you need to get started
• New courses being added all the time

Get in touch at [email protected] or hit the Chat button for an instant response