Marketing Fundamentals course

$29

While online has changed everything for everyone, the principles of marketing still hold strong – communicate with your customer in the way they want. Our marketing fundamentals course will provide you with a great set of skills and basic knowledge to let you market your business online. Remember, content is king online, and that should be the focus of your efforts with this low cost route to a global market. Sign up for our course if you want your business to thrive online.

In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.

Description

Module One: Getting Started
  • Welcome
  • Introduction to the course
  • Course objectives
  • How it works

Module Two: What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module Two: Review Questions

Module Three: Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Three: Review Questions

Module Four: Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Four: Review Questions

Module Five: The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Five: Review Questions

Module Six: Communicating the Right Way

  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Six: Review Questions

Module Seven: Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study
  • Module Seven: Review Questions

Module Eight: Marketing Goals

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study
  • Module Eight: Review Questions

Module Nine: The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study
  • Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the wise
  • Your scores
  • Recommended reading
  • Other courses you might like

Topics Covered

Throughout the course you will develop key skills as you cover the following topics

  • Understand the basics of a research led marketing approach
  • Grasp the concept of brand management in a marketing context
  • A deep focus on social media and its benefits
  • Search Engine Optimisation and how it helps your website and business
  • Online Lead Generation basics (we have a further specific course on this extensive topic)

 

What You'll Learn

By the end of this short course in online marketing basics, you will:

  • Know the basics of all online channels and their benefits and what’s entailed in making them work
  • Know how to maximise social media beyond the odd re-Tweet
  • Work to make your website a free lead generation business machine

Who It's for?

This course is for anyone who needs to have an overview on basic online marketing for maybe their own business, managing marketing focused teams or new in post.

Prior knowledge

You don’t need any specific prior experience in marketing but any work you have done will help you understand and relate to the key principles outlined here.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.

ALWAYS BE LEARNING!

We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]

 

 

for Businesses

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