Trade shows are still one of the most efficient ways of generating new business, consolidating existing clients and getting a feel for the market overall. Exhibiting at a trade show is a significant investment for any business, both in fees, set-up, collateral and manning stands. You can expect to double the initial cost at least so it should be undertaken with laser like focus, planning and objectives. Being unprepared at a trade show, both as exhibitor and delegate, can lead to a major lost business opportunity. Our course will give you an overview of all you will need to think about when taking the plunge, including pre-show planning, set-up and take-down, attendance on the days and focused messaging and post-show follow up.
In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.