Social Media Marketing Fundamentals course


Learning about social media is as easy as doing it – the risk is that what you do, usually can’t be undone. Weaved into the fabric of everything we do in our professional and personal lives, understanding some of the basics and risks can be more than helpful. Our course doesn’t teach you the latest tricks and trends but instead focuses on some of the hard core facts, advantages and risks in putting yourself, your brand and your organisation online. Before you spend thousands of hours and dollars, get to know the basics – even if it’s just to be down with the kidz!

In all our business courses, you get access to around six hours of e-learning that you can watch, listen and read. There are usually 100 questions and at the end of the course you will receive a certificate of completion that you can use against any personal or professional development requirements. As well as the course, you also receive a FREE e-book that you can read on your Kindle or other e-reader. You also get a FREE audiobook of the course so you can listen to the whole course uninterrupted on your device.


Module One: Getting Started
  • Welcome
  • Introduction to the course
  • Course objectives
  • How it works

Module Two: Facebook

  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Case Study
  • Module Two: Review Questions

Module Three: YouTube

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Case Study
  • Module Three: Review Questions

Module Four: Twitter

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Case Study
  • Module Four: Review Questions

Module Five: LinkedIn

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Case Study
  • Module Five: Review Questions

Module Six: Google+

  • Pros / Cons
  • Natural Search Links
  • Strategy
  • Tracking and Measurement
  • Case Study
  • Module Six: Review Questions

Module Seven: Pinterest

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Case Study
  • Module Seven: Review Questions

Module Eight: Tumblr

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Case Study
  • Module Eight: Review Questions

Module Nine: Flickr

  • Pros / Cons
  • Expand Sharing
  • Discussion
  • Tracking and Measurement
  • Case Study
  • Module Nine: Review Questions

Module Ten: Snapchat

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Instagram

  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the wise
  • Your scores
  • Recommended reading
  • Other courses you might like

Topics Covered

Throughout the course you will develop key skills as you cover the following topics

  • Get an overview of the pro’s and cons of some of the major (and minor) channels
  • Understand the advantages and risks around each
  • Learn how to use and measure success (and failure)

What You'll Learn

By the end of this short course in online marketing basics, you will:

  • Have a basic understanding of the channels and what each can bring to you
  • Separate out the useful and useless information and statistics and look for real feedback and measures
  • How to not get bamboozled and duped by the snowflake generation

Who It's for?

This course is for anyone who needs to have an overview on social media and understand what benefits and risks are attached for you and your brand.

Prior knowledge

You don’t need any specific prior experience in marketing but any work you have done will help you understand and relate to the key principles outlined here.

As you develop your career, there will be a constant requirement to not only refresh and update existing technical learning but also to develop new skills and ways of thinking and behaving.

Technical Skills

Whether you’re in production, distribution, sales, finance, human resources or management your technical skills will always need to keep up with the latest developments in technology and change. The learning for this will generally come from your peers, industry trends and specialised training.

New skills

However, as you move up in seniority through an organisation or become and entrepreneur, you will be faced with learning a much wider array of skills. You will need to learn how to be a generalist but with the ability to look at the whole of a business and how it all interlocks.

People Skills

Most importantly, you will need to master your own behaviours and character and emotional intelligence in order to influence, inspire and bring people along with your vision.

Your career, personal and professional development should never stop, whether you are learning because of a company or professional body requirement or whether you are just wanting to grow.


We have many more courses for your business or organisation. Get in touch about how to get our courses available to your organisation or fellow learners at [email protected]



for Businesses

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